Kathryn was a student in my course “The Designer as Strategist”. The course was a unique journey into the role designers may play in strategy development. The major theme of the course was the development and maintenance of a long-term sustainable competitive advantage. It was a privilege to have Kathryn in the course. Her passion for strategy was evident from the beginning, and her contribution in class was of a high standard. She showed strong analytical skills and the ability to back up and see the big picture. As a designer, she brought to the course a strong appreciation of the perspective of the customer in the development of products and services, an ability to look at strategy problems from a fresh perspective and an awareness of how strategic concepts are carried forward into concrete action. She brought a great deal of creativity and energy to her team assignment. Their final output was a documentary film that represented different perspectives on this fascinating topic. It was a courageous thing for the team to do, as no other team presented its findings in this form, and it highlighted different perspectives at Priva. Most importantly, it showed a willingness to take a risk and learn from it. The team’s energy was palpable and Kathryn was a central player. Students like Kathryn are unusual. A high degree of creativity, strong analytical ability, and massive enthusiasm: a powerful combination for any employer.

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As the lecturer in the course ‘Entrepreneurship’ at TU Delft, I was able to spend time with her in an intensive innovation workshop that lead to the creation of many creative business concepts. It was evident of Kathryn’s interest in product innovation through her motivation, enthusiasm, and inquisitive nature wanting to learn more about entrepreneurship and innovation during our time together. She excelled during the team simventure competition showing good communication and teamwork skills and an understanding for new business strategy. Her collaborative thinking, brainstorming and mindmapping skills were evident during the creative sessions, co-collaborating with her other team members to come up with an original and marketable business idea.

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Kathryn recently followed the course Design Consultancy Practice at the TU Delft. She showed a lot of interest in this course and I found she was really eager to learn about entrepreneurship and setting up and managing a creative business. Kathryn is able to look and think beyond boundaries and I am sure that she has the skills and ability to be successful as an entrepreneur or in any management position.

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I was Kathryn’s supervisor as a coach of the Technology Management course. Kathryn was a highly motivated coach, and as head of 60 students, she completed her tasks in a professional manner. She worked effectively with her colleagues, and prepared for sessions by learning, comprehending and critically analyzing Philips Healthcare technologies. It was a pleasure to work with her and with her entrepreneurial spirit and leading skills, I would recommend her to any company that wants to work with her.

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Kathryn is an active student, willing to participate in open discussions as well as present her own ideas on subject matter. She works well within a group environment and is strong in her individual assignments. She openly listens to directions and her positive attitude towards her classwork is shown in the work that she produces. Within Industrial Design Theory, Kathryn showed strong research skills within her chosen topics and produced critical concise papers voicing her own ideals on the issues raised.

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I had the pleasure of teaching Kathryn in both open studio classes and formal lecture based classes. I found Kathryn to be an attentive listener, taking instruction with a positive attitude. She is an excellent team player and does not hesitate in sharing knowledge with her colleagues. Kathryn is an enthusiastic and passionate designer and has a strong desire to perform well and has worked hard and meticulously to achieve excellent results. Finding enormous inspiration whilst studying in France, Kathryn is now seeking to broaden herself even further with an experience in the Netherlands. I encourage her ambition and recommend her as a high achieving student.

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