KHN or the Royals as we affectionately call them at Thought Refinery, have seen the potential of design thinking, and the need for new products and services that will help the hospitality industry in the coming years.
Internship | 2013 – 2014
Amsterdam, The Netherlands
PROJECT THE ROYALS
Therefore, they have created a program for the most talented hospitality students of the Netherlands, and with the help of Thought Refinery, are deploying the program to create some of the most innovative products and services for the future of the Dutch hospitality industry.
PROJECT DNA OF AWESOME BRANDS
During Summer 2013, Thought Refinery travelled to the likes of Shanghai and Berlin to experience how upcoming entrepreneurs are creating popular niche brands.
The aim of the project was to see how larger companies can learn from these smaller brands and what makes them unique. I was the marketing co-ordinator for the movie after its release in early 2014.
METHODS USED Customer Journeys, Personas, Shadowing
TAKEAWAY Practical Industry experience gives new insights that are unable to be found within an academic classroom
Project Royals in collaboration with
